In 2013 I've gotten the opportunity to dive into one of the most fascinating areas of my work: utilizing social media to enhance live events. Earlier this year I completed my master's thesis that analyzed a famous Broadway Twitter campaign and all summer I managed the social media accounts for Endstation Theatre Company's Blue Ridge Summer Theatre Festival. So I got the opportunity to learn about the integration of social media, mobile devices and live events in an academic context and then a real-life highly practical context. Now I want to share with you what I've learned. I've teamed up again with Ben Stroup Enterprises to write Social Media for Live Experiences. This six-chapter book is a quick read that walks you through marketing a live event (whether it's a play, a church event or a conference) by connecting with your audience through social channels before, during and after the event takes place.
Social media is changing the landscape of communication. How will you utilize it?