Last week I got to attend the Internet Summit in Raleigh, North Carolina where I got two days chock full of the latest in digital strategies, content marketing, social media, SEO, email marketing, and analytics. A week later and my mind is still spinning with all the awesome advice I heard and all the ideas I’m ready to implement. Today I want to share with you ten of the best actionable items I heard.
1. Since Google Authorship went away, use Linkedin publishing for credibility & thought leadership. -Cara Rousseau, Duke University (Tweet that!)
2. Find someone like me, tell about how you solved a problem like mine, I’ll trust you. -Chris Moody, Oracle (Tweet that!)
3. Websites that blog receive 55% more traffic than those that don’t. -Matthew Capala, Search Decoder (Tweet that!)
4. You have to be as good on social media as Amazon, Walmart ,etc—that’s where your customers are. -Heidi Cohen (Tweet that!)
5. Instead of making it about you, make it about your audience and your customers and what they care about. -Leigh George, PhD (Tweet that!)
6. 80% of people delete an email if it doesn’t look good on their mobile device. -Jodi Wearn, SilverPop (Tweet that!)
7. Asking for and getting money from customers is the best form of feedback on an idea! -Eric Morrow, Google (Tweet that!)
8. 80% of people who open your email are only scanning it. Capture the big idea of your email with a bold image and strong headline. -Christopher Lester, Emma (Tweet that!)
9. The average consumer unlocks their phone 110 times a day. -Robin Wheeler (Tweet that!)
10. The “Internet of Things” is where technology is going. Every item in your home will be connected to the Internet. Your printer will be able to order its own paper. Your car will drive itself. Autonomous everything. -David Pogue, Yahoo (Tweet that!)
11. “What motivates you to do your best? Being personally excited and motivated internally.” -Steve Wozniak, Apple co-founder (Tweet that!)
Guys, this was only a portion of the great information I received last week. I’m so energized to implement this stuff for all of my HSL Creative clients.
Be honest with me—have you heard of “The Internet of Things” before this post?