“In writing, you must kill your darlings.” --William Faulkner
I love the promise that comes with the turning of the calendar year. It's an opportunity to change it up, to do it better than last year, to get it right.
For me the turning of this calendar year means that work life is changing.
I’m working with Pursuant, a Dallas-based fundraising agency, in a brand journalist capacity. There will be blog posts and press releases and articles and video interviews and podcasts.
Oh heck yes, podcasts.
So what does that mean for HSL Creative? It means I’m pairing down and getting crystal clear on what I can contribute. This is where 2015’s “less but better” mantra comes in. Rather than supporting clients by writing articles and posts and executing their social media strategy on a daily basis, I’m stepping back and thinking big(ger) picture. The services list on my website currently has three categories and 18 different services. (18!)
Simplify. Simplify. Simplify.
I'm focusing on "less but better" this year. This means I want to do less overall but do it a heck of a lot better. This approach means my clients really win. I'm not spreading out my energy in a million directions. I'm focusing on a few things and I'm going to do them as well as humanly possible. What does this mean, practically? It means saying "no" more often (a challenging and uncomfortable thing for me.) It means fewer shows, fewer freelance articles, fewer commitments overall. But the things I say "yes" to will get double (sometimes triple or quadruple or whatever, [you math people, this probably deserves some sort of equation]) the effort and focus.
So here's what all of that means for HSL Creative.
what HSL Creative will deliver in 2015
Strategy Consulting: I'll work with clients on brand strategy, social media strategy and help you think outside the box with rut-busting brainstorming sessions. You can rent my brain to create a social media plan for your business, give you feedback and perspective on your branding, or just get help when you're not sure where to go next with your business or career.
Speaking & Teaching: Last week's super successful Blogging for Business workshop, made it crystal clear to me that teaching and coaching are ways I can really help add value for clients. There will be more workshops, opportunities to receive coaching on blogging, social media and business, and guest lecturing, media appearances and other talks. You can also take my social media, journalism and mass communication courses at SNHU--but maybe, only do that if you're working toward a degree there? Actually, I take that back. Do whatever you want. :-)
Content & Special Projects: Expect me to up my blogging game this year. That means more free articles that relate directly to you and your marketing needs as well as social media analysis, and posts that center on goal-setting, career and lifehacks. I'll also be taking on select writing projects ranging from magazine articles to bios and other content created just for the web.
So I'm killing HSL Creative as we know it. Goodbye, old friend. I'm trading old HSL Creative for the new crystal clear HSL Creative. I can help you through consulting, teaching, and writing content that is helpful to you. That's my promise for 2015.
What is your mantra for 2015? Are you revamping your approach to business? I'd love to hear about it!
Hilary is Principal of HSL Creative. If you'd like to learn more about one of the aforementioned opportunities, fill out the form below.