This week I'm back with another quick video with a social media tip and a challenge!
It's so easy to get bogged down and focused on things like number of likes, number of followers, or how often we are posting. But let's not get distracted.
The real name of the game is lead generation, growing our email list, increasing brand awareness, or fill in the blank with your goal of choice.
We'll never know if we hit it out of the park if we don't know what we're aiming for. Why are you on Linkedin? Instagram? Twitter? Facebook? Periscope? Having a lot of followers is great. Posting regularly is great. But do you know what you want to achieve? Get crystal clear on who you want to reach and what action you want them to take. That is Step 1 in achieving your goals on social media.