Growing a freelance career is about so much more than just being good at that thing you do.
As any business owner would agree, if people don’t know your business exists, then it doesn’t matter how good your fries are.
In today’s Tuesday Tip, I’m sharing what is most critical to know to get your freelance career off the ground.
Your personal brand is essentially how people experience you online and what ideas are associated with you. Everything from the fonts you choose to the words on your website to the images on your public social profiles reflect your personal brand when you’re a freelancer.
Let me unpack the three questions I ask in the video:
1. What do you do? It’s important that people understand what services you provide and what your specialty is. But before it can become closely associated with you via your personal brand you need to get crystal clear on it. Carve out some time to think about and draft up a summary of exactly what it is you do. Use that as a starting place.
2. Who is it for? Even though we want everyone to hire us, the truth is that we are not perfect for everyone. And if we were then we’d be nothing special. So there may be lots of different kinds of people and businesses you serve but who are you a perfect fit for? Who is your target audience?
3. What do you want people to think about when they think of you? Organized? Creative? Cheerful? Masculine? Simple? Classy? Think about the words you want people to think about when they think of you. This is a critical component of your personal brand.
Establishing a career as a freelancer is a multi-faceted endeavor but before you even start your freelance business you've got to get clear on exactly what it is that you're selling, how you're packaging it and who it's for. The more crystal clear you make it, the easier it is for your target audience to know that it is for them.
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