The new year is upon us and with it is the opportunity to turn around some of our bad habits regarding our health, time, money and even social media. Yes, staggering numbers of people around the world have social media profiles but many of those people don’t have any kind of social strategy.
Social media just becomes one big time zapper when we don’t have any intention behind it.
So here are ten suggested social media resolutions for the year ahead.
1. I will know my privacy settings and make sure I’m sharing with the appropriate audience. As of last year 13 million people in the US had never touched their privacy settings on Facebook. That means you may be one of those people who is sharing content that is public for any identity thief, bot or creep to see. Get familiar with your privacy settings on all your social networks.
2. I will decide my intent for each social media platform I’m on whether it is growing my business network, staying connected to old friends, or increasing my platform as a thought leader.
3. I will only post content that is useful, uplifting or fun. Enough of the snark and the angry political posts. In many ways what I post on social media will be my legacy long after I’m gone. I want those messages to be inspiring. I will not use social media as a platform to be condescending, hurtful or whiny.
4. I will not overshare on social media. Whether it’s a family argument, details of an illness or my nephew’s bodily functions, I will not share anything that will gross out or embarrass anyone on social media.
5. I will not take myself too seriously on social media. Social media is the place to show the human side of my business. It’s also the place where I can share news about my business with my personal acquaintances. I will balance each business-esque post with other posts that show that I’m a human just like you.
6. I will be open to trying new platforms but I will stay focused. I will spend the bulk of my precious time focusing on one or two platforms that have proven to give me return on investment for my business but I will stay up to speed on popular apps and platforms. There’s nothing like being the last of your friends to log in to MySpace.
7. I will engage with others and respond when people communicate with me. Every comment on every photo posted to Facebook doesn’t necessarily merit a response but if someone wants to dialogue on Twitter it’s not beneficial to ignore him or her. Responses are a great way to show people you value them.
8. I will use social media to connect to leaders in my field and people who I admire. Social provides an incomparable opportunity to connect with thought leaders and great writers. This is an opportunity not to be wasted.
9. I will use apps like Buffer and Pocket to aggregate and share content that is useful to people who follow my accounts. So much interesting and helpful content is pumped through social media every day. With the right tools I can share the best of it with my tribe.
10. I will make private content more private and public content more public. I’ve decided to make my Instagram account private and be intentional about sharing photos through Twitter and Facebook when I want to share them with people I both know and don’t know. On the other hand my Twitter posts continue to be public and I’m hoping to increase my presence there by 30% this year.
Social media is all about being intentional with your time and the messages you send out into the world. In 2014 consider the value you want to add to society through your social media presence.
So here you have 10 suggested resolutions for the new year.
Tell me, what would you add to the list?