Internship Opportunity. You in?

SOUP & SALAD
SOUP & SALAD

Interested in the ins and outs of solopreneurship, multiple businesses, multiple gigs? Great with research, building business relationships, and social media? Passionate about story? Love to play around with creating images in tools like Canva? Excited by the prospect of being mentored by a creative who has successfully avoided cubicle life? Then you may be who I'm looking for!

HSL Enterprises, LLC  is looking for a summer intern! I'm really excited about the prospect of exposing a college student or recent grad to the ins and outs of solopreneur life. This is a pretty unique opportunity in that he or she will be working with two businesses: HSL Creative and Enchanting Entertainment.

(Pause. If you don't know me then have a looksy here.)

What does that mean? Variety! Said intern will on any given day be conducting research for social media content, creating images for blog posts, build relationships and help with promotions for Enchanting Entertainment, conduct market research, attend some Enchanting Entertainment events to help document them for social media and may even get the opportunity to contribute content to blogs for Enchanting Entertainment and HSL Creative (bylines on 2 company websites? Not too shabby.)

If the idea of doing research for social media content in the morning, writing a blog post around lunch and stopping by an area restaurant in the afternoon to  build relationships sounds exciting to you then email me at sutton dot hilary at gmail with your resume and why you're interested. I'm looking for 2 days a week commitment starting May 11. Stipend provided.

Let's do this.

Why I'm Killing the old HSL Creative and Starting Fresh

“In writing, you must kill your darlings.” --William Faulkner

Why I'm Killing the Old HSL Creative and Starting Fresh
Why I'm Killing the Old HSL Creative and Starting Fresh

 I love the promise that comes with the turning of the calendar year. It's an opportunity to change it up, to do it better than last year, to get it right.

For me the turning of this calendar year means that work life is changing.

I’m working with Pursuant, a Dallas-based fundraising agency, in a brand journalist capacity. There will be blog posts and press releases and articles and video interviews and podcasts.

Oh heck yes, podcasts.

So what does that mean for HSL Creative? It means I’m pairing down and getting crystal clear on what I can contribute. This is where 2015’s “less but better” mantra comes in. Rather than supporting clients by writing articles and posts and executing their social media strategy on a daily basis, I’m stepping back and thinking big(ger) picture. The services list on my website currently has three categories and 18 different services. (18!)

Simplify. Simplify. Simplify.

 I'm focusing on "less but better" this year. This means I want to do less overall but do it a heck of a lot better. This approach means my clients really win. I'm not spreading out my energy in a million directions. I'm focusing on a few things and I'm going to do them as well as humanly possible. What does this mean, practically? It means saying "no" more often (a challenging and uncomfortable thing for me.) It means fewer shows, fewer freelance articles, fewer commitments overall. But the things I say "yes" to will get double (sometimes triple or quadruple or whatever, [you math people,  this probably deserves some sort of equation]) the effort  and focus.

So here's what all of that means for HSL Creative.

what HSL Creative will deliver in 2015

Strategy Consulting: I'll work with clients on brand strategy, social media strategy and help you think outside the box with rut-busting brainstorming sessions. You can rent my brain to create a social media plan for your business, give you feedback and perspective on your branding, or just get help when you're not sure where to go next with your business or career.

Speaking & Teaching: Last week's super successful Blogging for Business workshop, made it crystal clear to me that teaching and coaching are ways I can really help add value for clients. There will be more workshops, opportunities to receive coaching on blogging, social media and business, and guest lecturing, media appearances and other talks.  You can also take my social media, journalism and mass communication courses at SNHU--but maybe, only do that if you're working toward a degree there? Actually, I take that back. Do whatever you want. :-) 

Content & Special Projects: Expect me to up my blogging game this year. That means more free articles that relate directly to you and your marketing needs as well as social media analysis, and posts that center on goal-setting, career and lifehacks.  I'll also be taking on select writing projects ranging from magazine articles to bios and other content created just for the web.

So I'm killing HSL Creative as we know it. Goodbye, old friend. I'm trading old HSL Creative for the new crystal clear HSL Creative. I can help you through consulting, teaching, and writing content that is helpful to you. That's my promise for 2015.

What is your mantra for 2015? Are you revamping your approach to business? I'd love to hear about it!

Hilary is Principal of HSL Creative. If you'd like to learn more about one of the aforementioned opportunities, fill out the form below.

Announcing the First HSL Creative Blogging Workshop

HSL Creative Blogging Workshop at Toolry in Lynchburg, VA
HSL Creative Blogging Workshop at Toolry in Lynchburg, VA

I'm so thrilled to announce that I will be leading a workshop at Toolry (the massively inspirational co-working space in downtown Lynchburg) on January 17. This workshop is all about taking the headache out of blogging for your business. If you're a small-business owner, employee, artisan or even an Etsy shop owner, this workshop is for you.

Did you know that websites with a blog receive 55% more traffic than those that don't?

At this workshop you'll learn blogging best practices, how to create an editorial calendar, and you'll leave with a ton of great post ideas. Guaranteed.

This workshop would also make an incredible gift for the creative entrepreneur in your life.

Experiences>Stuff.

Join me {in person} in Lynchburg on January 17! 

6 November Articles You Might Have Missed: HSL Creative Around the Web

HSL Creative Around the Web: November
HSL Creative Around the Web: November

Happy Thanksgiving HSL readers!

November has been an incredible month around here. I (Hilary) got to attend the Internet Summit in Raleigh, North Carolina earlier this month. I got to hear from some of the leading digital media and marketing minds in the country. In addition to that, as you can see, I got to write quite a bit! Things have also been progressing with the social media class I teach at SNHU and with the social media work I do with Spotco. I'm writing this today from New York. Over the next few days I'll be seeing several of the shows I work on...On the Town tonight and This is Our Youth on Friday. Very exciting!

Here's where I've been published around the web this month:

Medium Why Two Careers are Better Than One

Levo League What You Can Learn About Setting Goals from Mark Zuckerberg

Forefront Magazine Protecting the Shield By Building Players' Brands

The HSL Creative Blog  How to Write a Blog Post That Actually Gets Read

The Clutch Guide 7 Cool Weather Races to Run in Central Virginia

What has November looked like for you? I'd love to hear the highlights!

HSL Creative Roundup: August

Screen Shot 2014-06-03 at 10.15.04 PM

August is winding down and quite frankly I'm ready for pumpkin EVERYTHING, how bout you? It's been an incredible month of writing, rehearsals, going to weddings, running and of course analyzing our social media practices. This month I had fun curating a list of my favorite places in Lynchburg for the Clutch Guide blog. I had a female college freshman in mind when I was writing it. What do I wish I had known about the Hill City when I first moved here? Boom. I created this list.

I also spent some time on the blog chatting about the different ways I work with other businesses, thought leaders, artists and nonprofits. My purpose is simple: I want to help other people reach their goals by supplying a plethora of services within the writing and social media realm. So here are 10 ways off the top of my head that I do that every day.

And finally I couldn't help but analyze the crazy impactful viral marketing campaign that has raised over $80 million to combat ALS. Here's where I explained why it worked so well.

I hope you've had a great month as well!