Today I want to explore the benefits of this career-focused social network and provide you with a few tips on how to get the most out of it.
Linkedin is a place to establish your credibility in your field. Whether your post-college career is launching in two months or if you’re entering your 4th decade in the workforce, Linkedin can be useful to you. It’s more than an online resume. Linkedin gives you the opportunity to make your accomplishments and expertise readily accessible to people in your network who need it.
So how can you get the most out of Linkedin?
1. Fully optimize your Linkedin profile. That means have a professional headshot as your profile photo, include a header image, give some thought to your headline, include descriptions for each position on your page and sprinkle in keywords. If someone was searching for someone with your expertise and experience which keywords would they be searching for? These are a dead giveaway. They need to be front and center.
2. Publish posts on Linkedin. Linkedin publishing has not been around long. Now is an excellent time to begin publishing content here. You’ll reach an audience who won’t necessarily frequent your blog or other article links you may be posting.
3. Write recommendations for others. You have the option to write a recommendation for every person you have a connection with on Linkedin. Why not take five minutes and write a kind review on someone’s profile who has impressed you or given you excellent customer service? This is an opportunity to add value. And kind words are not quickly forgotten.
4. Include a personal note when you request a connection. If you’re really seeking to invest in a relationship by connecting with someone on Linkedin, what better way than including a brief message in your invitation? What a simple way to begin to build a bridge.
5. Remember that most users do not log on to Linkedin every day. Perhaps you post content more frequently because you are reaching different people on different days. Perhaps this means you use Linkedin as a resource to find further contact information for a connection rather than just sending a message through Linkedin. Draw your own conclusions on how this impacts your use of this social tool.
Linkedin is a useful tool for professionals who run the gamut. If you’re a stay at home mom who is taking a few years off from your profession, a fully optimized Linkedin profile reminds the world of your expertise and experience. If you’re a freelancer it’s a constant source of clients. If you’re an early career professional looking for an internship, your industry-related post could impress someone who decides you’re worth taking on as an intern or entry-level employee.
Bottom line: Linkedin is a free tool that can help your career today and potentially years down the road. Why not take a few minutes and use it well?