Hilary will be presenting “Loaves and Fish: How to Turn One Piece of Content Into a Year’s Worth.”

At the end of this session, you will be able to:

• Identify a piece of content that can expand and influence your entire editorial calendar for the year

• Strategically expand your role from content creator to content strategist

• Determine the most effective content pillars for your marketing

• Work smarter, not harder, by squeezing out dozens of potential uses from one piece of content

• Create a content legacy that sets your company up to monetize and reuse content for years to come