Twitter is but one of several social networks that are used by millions of people every day. If you’ve ever started to get bored with Twitter, were ready to delete your account, or wondered why people used the 140-character tool in the first place, check out these five tips for enjoying Twitter 1. Determine how you want to use it. My favorite social network is Twitter. Why? Because I follow a mix of friends, family, and thought leaders that post interesting, engaging content that is useful to me. A follow list without purpose could you leave you bored and annoyed on Twitter. But following your favorite author, magazine, or athlete could make it very exciting.
2. Utilize a source like Tweetdeck or Hootsuite to make sure you don’t miss important posts. As a social media professional I use Tweetdeck to schedule posts and to follow several lists from each accounts I manage. It helps me stay organized and keep track of the content that I know our readers would want to see. Using Twitter without other applications almost guarantees that you'll be overwhelmed and that you'll miss the good stuff.
3. Utilize Buffer. This fantastic tool let’s you skip a step when it comes to scheduling posts. You can set up a schedule for when you want posts to drop and Buffer slides each post into a slot. With the Buffer button in my tool bar it’s so easy to keep the content flowing without having to stop and decide exactly what time it’s going out. Buffer is also awesome because it gives me an analytics report that tells me how each post is working. I can find out number of clicks, favorites, retweets, shares, etc.
4. Favorite tweets that you want to return to. When I’ve got a little down time and I'm scrolling through Twitter on my iPhone I don’t usually want to click away from my feed. I’d rather read a full-length article on my iPad or laptop. I primarily use my favorites as a bookmarking tool where I can go back and locate content that piqued my interest. Sometimes it’s a quote I want to recycle, sometimes it’s just a tweet that I find funny, but often it’s a link to an article that I want to read later. Favoriting an item is the way I “save for later” and it works great.
5. Interact with others. Connecting with friends, colleagues, thought leaders, and people who you admire, is one of the hands down best aspects of Twitter. Last week I had a tweet exchange with Dr. Karen Prior, the woman who wrote my favorite book of the year. I began an email exchange with Howard Sherman, the former Executive Director of the American Theatre Wing, because I engaged with him on Twitter. Twitter is no replacement for eye contact and a firm handshake but it is an unprecedented mode of connecting with people. Maximizing that opportunity is by far Twitter’s coolest feature.
What is your favorite use for Twitter? Do you find other social networks to be more useful?