New Season, New Baby, New Co-Host: Hustle and Grace is back

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We’re ba-ack! It has been quite the hiatus and I am so excited to be back at it with a fresh season of all-star guests who’ve been willing to dive deep.

Since our last episode, it’s been a very full year and half. I had a baby! I also made some career changes. HSL Digital looks and feels much different than it did when we last spoke. And I even made my first hire. You’ll get to meet my new associate, Rachel Day Hughes in this first episode because she has come on board as the second chair co-host for Hustle and Grace.

In this episode, Rachel and I took a good long look at the idea of “flourishing” in our own lives and careers. What has that looked like? How has it changed? And what major leaps of faith have we made in an effort to flourish further? Something that emerged was actually a little bit cringey for me. That is the word “hustle” itself. The “hustle culture” backlash is real. I myself have been challenged about this idea: is it necessary? Is it right? Does it impede self-care? I took a good long look at the word and its connotations and after several rounds of brainstorming new title ideas for my own podcast, I had an “aha” moment that gave me to grit to stick to my guns.

From episode 1 to episode 62 this show has has always been about hustle AND grace. In fact, I’d venture to say it’s been more about grace than hustle. It’s been about balance, rhythm, duality. And in this season we are focusing more than ever on the idea of grace. Grace that fuels our “hustle.” Graces (like my sweet new baby) that give us the drive to hustle (like leveling up my business.) Grace has always been the reason why. And today I’m feeling the truth of this more strongly than ever before.

Links of note in this episode:
My interview with Shannon Miles, Co-Founder of Belay, NoFoBrewCo, & Own Not Run
The Snoo
I Heard the Bells (film)

5 Tips to Get Your Dream Off the Ground

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5 Steps to Get Your Dream Off the Ground

If 2021 is the year you are ready to launch your side hustle, your product, your project, your story, your cause, or your message, there are five things you need to do.

1. Get clear on what your big goals are and work backward. What do you need to do this year? This half? This quarter? This month? This week? Today? 

2. Assess your dream’s brand or your personal brand. What needs to change in order to best serve your goal? 

3. After you’ve fleshed out a plan for your dream (business plan, manuscript, mission of your org, etc) then create a plan for finding your clients, customers, audience, or stakeholders. It’s time to build your platform. 

4. Set some low-hanging fruit goals for the next 90 days that little by little will get you where you want to be. What can you control? 

5. At 90 days assess, adjust, and keep going.

Use discount code PODCAST21 at checkout to get the “Get Your Dream Off the Ground” course for just $99.

Annual Planning and Goal Setting for An Unpredictable Year

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Annual Planning and Goal Setting for An Unpredictable Year

Instead of New Year’s resolutions, I seek to take a look at my habits, schedule, and priorities and make adjustments as needed. Here are three tips for making lasting change.

1. If you want to make change, do whatever you can to make it as easy as possible. “Make good habits easy and bad habits hard.” Embrace and celebrate low hanging fruit! 

2. Review the last quarter of the year. What was missing? What needs to be adjusted? Envision the next 90 days and what you want to do differently. 

3. Figure out what needs to go and cut it out. You can always add it back in, but remember life is like a closet. You can’t add in new things without cutting out other things. Be judicious.

As you begin annual planning for the year ahead, a good exercise to do is both look forward and look back. You can do this through journaling and visualizing what matters most in your year.

Crack open a journal or Notes app and imagine it is New Years Day of next year. Answer these questions as you journal from the future...

• What worked well over the past year? 

• What are the values I’m glad I prioritized over the last year? How did living these out materialize in my day-to-day life?  

• What habits am I glad that I kicked? What habits am I glad that I implemented?

• What special moments am I glad I made space for? What memories am I glad I prioritized? 

• What were the highlights of the year? Who were a part of them? 

• What are the financial goals I’m proud I achieved?

• What are the career goals I’m proud I achieved? 

• What noise did I minimize in my life that resulted in better mental health and better relationships? 

• What am I most pleased that I accomplished over the last year? What are the 3-4 challenging, but important priorities?

8 Lessons I Learned about Work & Life (Hustle & Grace) in 2020

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8 Lessons I Learned about Work & Life (Hustle & Grace) in 2020

1. I want to always be in the kind of financial shape that I could walk away from full-time work for a season if I need to.

2. Life is too short to try to adequately manage all.the.things.

3. We can’t compare every season to one another.

4. Everybody has had a traumatic year so treat people like they’ve gone through something.

5. Having gratitude during the hard times is even more important than in the easy times. 

6. Make a plan but write it in pencil.

7. For me 2020 was the worst year ever but it wasn’t The Worst. 

8. It’s important to remember all of it: the good and the bad. Reflect on it. Don’t discount it.

Resources mentioned in this episode:

Budgeting Templates

How to Start a Gratitude Practice

Goal-Setting Workbook

Nona Jones, Head of Faith Partnerships at Facebook On Success from the Inside Out

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Nona Jones is a rare combination of preacher, author, business executive, entrepreneur, media personality and worship leader. In her day job she serves as the Head of Faith Partnerships at Facebook where she leads the company’s work with faith-based organizations around the world. She is the author of two best-selling books: Success from the Inside Out and From Social Media to Social Ministry. She also hosts The Nona Jones Show, a Facebook Live talk show that reaches almost 40 million people around the world each week. Since being licensed into the gospel ministry at the age of 17, Nona has preached around the world. She and her husband, Pastor Tim, lead Open Door Ministries in Gainesville, FL and are the proud parents of two sons.

Hustle Hack: Take time out for strategic thinking. Nona does this on a quarterly basis. I do something similar which I call “Quarterly Zoom Outs.” 4 days a year I take a day to examine what has been working, what needs to change, and what I need to do to work toward my goals over the coming 90 days. But I really love that Nona doesn’t stop there. She also asks herself what has to happen to push closer to her big goal for the quarter and who needs to be a part of the process. She also mentioned that she makes the choice to strategically abandon things. We can’t do all the things all the time. What do YOU need to strategically abandon to push closer to your goal? I’d love to hear from you in the Hustle & Grace Facebook group. Please share!

Moment of Grace: Learn to release the “why.” I don’t really believe this is something that can be tackled in a “moment” but I do think this was such a powerful point that Nona made, I want to reemphasize it. Nona made a decision to forgive regardless of what the other party in her life did, said, explained or rationalized. I think we’ve all been hurt by people and we think “well, if we just got an explanation then that would help” and the truth is it’s not our job to get an explanation. But healing can begin when we release the “why” and make the decision to forgive. Is there a “why” in your life that you need to choose to release? 

How to Make a Job Transition in 2021 with Careers Expert Mark Anthony Dyson

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Mark Anthony Dyson is the Founder of The Voice of Job Seekers. He is a career consultant and career advice writer, and a job seeker advocate who has been featured in Forbes, Business Insider, Inc., Fast Company, LI News LIVE, among other places. His latest eBook is coming soon and it’s called 421 Modern Job Search Tips for 2021. His mission is to hack and reimagine the job search process.

Hustle Hack: If you want to really get serious about finding a new position in 2021 or finding new clients, I want to challenge you to post something helpful every weekday on LinkedIn. Contribute to the community. Contribute to the conversations happening there. Once a day, just show up. Post. Engage. And see what happens. I’ll be doing this! This is the 30-Day LinkedIn Challenge. 

Moment of Grace: “Follow your blisters.” Dan Cable, professor of organizational behavior at London Business School said this in HBR:

“instead of ‘Follow your passion’ or ‘Follow your bliss,’ my bumper-sticker career advice is ‘Follow your blisters. A blister appears when something wears at you – and even chafes you a bit – but you keep getting drawn back to it. The phrase implies something about perseverance and struggling through tasks even though they are not always blissful. “Follow your blisters” makes me ask myself the question, “What kind of work do I find myself coming back to again and again, even when I don’t succeed right away, when it seems like it’s taking too long to make progress, or when I get discouraged?”

So, if you’re looking to find a career that will matter to you, instead of looking only in the direction of “passion,” also think about the activities that you return to — despite the fact that they are harder to complete than things you are more immediately or emotionally drawn to.

How to Implement a Gratitude Practice

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In this small but mighty episode Hilary shares four ways to start a gratitude practice. She also shares

• the psychological benefits of gratitude

• how a conscious focus on gratitude helped her move out of a season of grief

• the benefits of gratitude and appreciation in the workplace

Read more about how gratitude and learning about the Enneagram helped Hilary combat grief and anxiety.

Abbi Perets

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Abbi Perets is an award-winning copywriter with 20 years of experience working with some of the biggest brands in the world. At SuccessfulFreelanceMom.com, she teaches moms how to get started in freelance writing and build a business from home, on their own terms.

Abbi is passionate about helping moms understand that they don't have to choose between kids and career-you really can have it all. Her signature approach helps women start with no professional experience and transform themselves into highly-paid freelance writers in less than three months.

Hustle Hack: Make your marketing simpler by specializing. As a person who loves a plethora of options myself, (hello enneagram 7) this really challenges me. But the truth is there is freedom in boundaries. I’ve seen this in my habits, my finances, my health, and even my marriage. So of COURSE it’s true in business too. How specific can you get in your target audience so you can really connect and resonate with the folks you most want to reach? 

Moment of Grace: Set an alarm for your evening and pre-bedtime rituals. Oh I love this. We are all about alarms in the morning to get us out of bed but we should make use of those in the evening to get things done after kids are in bed and we have alone time for the night. I know sometimes we end up staying up late because we just need to unwind or just need to get some things done around the house but the truth is rest is critical to avoiding burnout. So go ahead and give an evening alarm clock a shot. I know I need to set an alarm at 10 pm to say hey, get ready to go to bed! Having a well honed rhythm at the end of the day is just as important as at the beginning.

Claim your free 31-Day Personal Brand Challenge here.

Jenny Blake On How to Navigate Change & Radically Reimagine the Future

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Jenny Blake is the founder of Pivot Method, a growth strategy company that helps forward-thinking individuals and organizations map what’s next through scalable Pivot programs. Jenny is an international keynote speaker, and the author of Pivot: The Only Move That Matters is Your Next One. After 5 years at Google in coaching, training, and career development, Jenny pivoted to running her own business in New York City. In 2015 she launched the Pivot Podcast, which CNBC listed among 6 podcasts to make you smarter about your career, Entrepreneur selected as one of the top 20 female-hosted business podcasts, and Parade named among 25 Motivating Podcasts to Transform Your Morning Commute.

Hustle Hack: If everything is off the table, and everything is off kilter (as so much has been this last year) everything really is up for grabs. You can change what you do, how you work, how many hours you work, your clients. This time of upheaval is a perfect time to question all of our assumptions. What wasn’t working before the pandemic? What hasn't’ worked during the pandemic? What can you change? Why not change it? Like Jenny said, “At least ask the questions, even if you don’t have the answer yet.”

Moment of Grace: I’m so curious to know--What do you feel relieved about due to the pandemic? Maybe you lost a client. Or Maybe you had fewer social engagements, fewer choices, etc. Maybe you’ve diversified your streams of income less even though it wasn’t the original plan but you’ve realized these changes that you didn’t ask for have actually left you lighter--in a good way. What else needs to change or be simplified to make your journey lighter? I love Jenny’s mantra “let it be easy. Let it be fun.” How can you implement that in your own life? 

Pivot Podcast Episode 228: How I Run My Business Without Social Media
Your Surge Capacity Is Depleted. It’s Why You Feel Awful.

Dr. Joy Lere On Money, Mindset, and Boundaries

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Dr. Joy Lere is a psychologist, consultant, speaker, and writer who practices at the intersection of behavior and business, specializing in work on the merger of money and mindset.  In her career, she has been afforded the opportunity to work internationally with bright, curious, driven, accomplished individuals who have been willing to dig deep and ask themselves difficult questions about what is getting in the way of living their true potential. She is hooked on helping people develop the insight and skills needed to discover how to lead richer, more resonant lives. Dr. Lere has previously served as an Associate Clinical Professor of Clinical Psychology at George Washington University and has held clinical and research positions at Children's National Medical Center, Penn Medicine Princeton Health, and the Department of Defense. 

Hustle Hack: Joy said “excellence plus business prowess is what equals success.” What a fantastic point. Being really skilled or talented is not the only thing you need to have to cultivate a flourishing career. I know in my own work I have had to learn how to run a business. I’ve learned about priotizing tasks, putting systems and processes in place that help me streamline the business. I’ve learned about creating invoices and billing, and making sure I deliver on time. So here’s your challenge-- make a list of the aspects of business that you could learn more about, that you could benefit from growing and diving deeper into. Then work on tackling one of those items this month. 

Moment of Grace: Joy said our calendars and our bank accounts show us what our priorities are. Man. There is so much truth in that statement. I want to encourage you to open your banking app and flip open your calendar and take a look. What does it tell you? How are you spending your time and your money? Do you feel that it accurately reflects your priorities? If not, what needs to change? 

Claim your free 31-Day Personal Brand Challenge here. 

9 Tips That Help Me Get Through Hard Days + What I've Been Up to the Past 6 Months

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Welcome to Season 5 of Hustle & Grace! In this episode Hilary shares what she and her family have been up to over the past six months as well as epiphanies she has had during the pandemic and nine things that help her get through hard days (and will probably help you too!) 

9 Things that help me get through the really hard pandemic days

• Giving myself grace, rejecting the “bar” set with non-pandemic life.

• Not looking at the situation from a macro perspective, but rather from a one-day-at-a-time perspective

• Sharing with someone I feel safe with

• Getting outside

• Laughing 

• Taking in art

• Making something

• Finding something to look forward to

• Focusing on what I can control or at least impact

This episode is brought to you by the Personal Brand Course. Use code LISTEN for 10% off. 

Unlock the free 31-Day Personal Brand Challenge here. 

Jen Hatmaker, New York Times Best-Selling Author, On Dreaming Big Dreams

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Jen Hatmaker is the author of 12 books, including the New York Times bestselling “Of Mess and Moxie: Wrangling Delight Out of This Wild and Glorious Life,” “For the Love: Fighting for Grace in a World of Impossible Standards,” and “7: An Experimental Mutiny Against Excess.” Jen is also the creator and happy host of the award-winning For the Love! Podcast with Jen Hatmaker, delighted curator of the Jen Hatmaker Book Club and sought-after speaker who tours the country every year speaking to women. She and her husband, Brandon, founded the Legacy Collective and also starred in the popular series “My Big Family Renovation” and “Your Big Family Renovation” on HGTV. Jen is a mom to five and a zealous resident of Austin, Texas, where she and her family are helping keep Austin weird.

Hustle Hack: If you are a writer or any kind of creator, I’m gonna take a wild guess and bet that Jen’s advice to just keep going on your creative journey lit a fire in you, like it did me. I think it’s so easy to just look at the next big thing on our plate and pin all of our hopes and dreams on it but remember, you may not be at the part of your story where the protagonist really begins to fly. Keep putting your time in. Keep focused on what you know is your calling. Keep writing. Keep creating. Keep learning and sharpening your saw. 

Moment of Grace: Jen pointed out that you can’t produce creative work if you’re not giving yourself space to do it. You simply have to say “no” to things to build the margin you need to think, write, and let creativity happen. If you pack your schedule wall to wall you make no room for happy accidents, spontaneity, or the creative connections you make when you allow yourself space to breathe.

Connect with Hilary and the Hustle & Grace community on Instagram, Twitter, Facebook, and LinkedIn.

Rachel Van Kluyve of @CrateandCottage, Home Design Expert & Author

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Rachel Van Klyuve is author of the new book, She Made Herself a Home, and is a popular designer & blogger behind the blog and Instagram account, @CrateandCottage. She is a Nashville native, homeschooling mama to two little ones, wife to her teenage heartthrob, and a creative pursuing her purpose, one dream at a time. She's on a mission to bring her family on the journey in everything she does. Who says moms can't dream big, be at home with their kids, and be successful? (And have a little dance party while you do it. They do every night!)

Rachel and her husband, Richard, own a successful real estate company, built their dream farmhouse, and opened their first rental property. At her core, Rachel is a designer and has really captured her audience with the mentality that design doesn't have to break the bank. In fact, Rachel loves taking something old and repurposing it to something new and more beautiful.

Hustle Hack: Rachel said that her best piece of advice for people who want to grow an online following is to be consistent. Create consistently excellent content and show up for your audience on a consistent basis. But this is a hustle hack that is a secret to success whether you’re an “influencer” or not. Be consistent. If you’re a freelancer, meet those deadlines. If you’ve got a side hustle creating physical goods get those items shipped when you say you’re going to. If you’re an actor get off book by or before the deadline. Be so consistent that it becomes a source of delight for your audience and clients. 

Moment of Grace: During this strange season of life a lot of us are spending more time at home than we ever have. And it got me thinking more deeply about what I want my own home to mean to me, to my family, and to others. I love that Rachel believes in being intentional about not only how you spend your time, how you do your work, but also just in how your home is experienced. So I encourage you to take a little time to look at your home with fresh eyes. How do you want people to experience it when they walk through your door? A welcoming home is so much more than just a fresh coat of paint. As Oprah Winfrey said, it is looking someone in the eyes and saying “I see you. I hear you. And what you say matters to me.”

Dan Pink, New York Times Bestselling Author On the Science of Perfect Timing & Working From Home

Daniel H. Pink is the author of six provocative books about business and human behavior. His books include the long-running New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 39 languages, and have sold more than three million copies. He lives in Washington, DC, with his family.

New York Times Bestselling Author Dan Pink joins Hilary to share tips on optimizing your day while working from home in the age of social distancing, the recipe for the perfect nap, and the key to taking breaks that most people totally miss. 

Hustle Hack: Be intentional with your schedule and your environment. I was so inspired that Dan literally leaves his phone in another building. He doesn’t use his writing computer for social media. He expects discipline to come difficult so he helps himself out by optimizing his environment.  

Moment of Grace: Take scheduled breaks. It’s not enough to just say you’re going to take breaks. Make sure those breaks are meaningful. Get outside. Spend a break with another human if you can. And honor it like you would a meeting with someone else. 

Kelly D'Ambrosio, Voice Over Artist, On Camera Talent

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Kelly D’Ambrosio is a voice over artist and on camera talent in Nashville, Tennessee. She spent seven years as a news anchor working in Cedar Rapids, Iowa and Albany, Georgia before entering the freelance world. Kelly is now learning how to balance life with a newborn and toddler while working from home in Nashville, TN.

Hustle Hack: If you’re a freelancer, it’s critical that everyone you know should know what you do. Often times we don’t want to share our work with the world because we are concerned it comes across as “sales-y” or “self-promoting,” but the truth is, you are the solution to someone’s problem, so you should share what it is you do with the people in your community and in your network. What you do--whether it is writing, design, voiceover work, or something else, is the solution to someone’s problem. So share that solution today. 

Moment of Grace: I love the conversation that Kelly and I had about the importance of awareness around the season you’re in. There are going to be seasons where you put your head down and you crank out the work. There are going to be seasons where you focus on sharing the work, marketing the work, and there are going to be seasons when other things in your life are prioritized over the work. Do you know which season you are in? Do you feel like it’s ok to be in that season? These are important questions to think about and determine an answer for. 

Shannon Miles, Co-Founder BELAY, Own Not Run, & NoFo Brew Co

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Shannon Miles, serial entrepreneur, author of "The Third Option," and mother of two, shares the story of how she and her husband Bryan Miles founded three companies, her passion for giving parents the option to create careers on their own terms, and how to know if entrepreneurship is right for you. She’s a mom, she’s a wife, she’s a business partner, and she’s a total boss.

Hustle Hack: Scale sooner than feels comfortable. This is such a good mantra in life in general--not to mention growing a business. Does it feel a little uncomfortable? Is this opportunity just a little outside your comfort zone? I really believe it’s good if about 10-20% of your work feels a little outside your comfort zone. It’s scary to take risks, it’s scary to move forward. But when it comes to something like growing a business, you have to move forward and say yes and leap out of the nest sooner than it feels safe. So what can you do this week to say yes to an opportunity in your career that feels just a little bit scary? How can you push yourself? How can you push your business? 

Moment of Grace: Over and over again in this conversation with Shannon it came back to knowing yourself. Don’t settle for a traditional path. Don’t settle for status quo. What is right for you? Your marriage? Your family? You have a completely unique set of circumstances and it’s important to be true to your values, your goals, what is important to you. Like Barbara Poelle said a couple of weeks ago “keep your eyes on your own paper” and fearlessly pursue creative solutions for your life. 

Connect with Hilary and the Hustle & Grace community on Instagram, Twitter, Facebook, and LinkedIn.

How Hobbies Help You Succeed at Work, Increase Happiness, and Live Longer

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In today’s episode we are breaking down hobbies versus side hustles. What are the psychological and physical benefits of hobbies? How do you know if something should become a side hustle or remain a hobby? How do you find the right hobby for you? And how do you make sure your hobbies stay joyful? 

Barbara Poelle, Literary Agent, Author, Writer's Digest Columnist

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Join the conversation in the Hustle & Grace Facebook community.

Barbara Poelle

Barbara Poelle began her publishing career as a freelance copywriter and editor before joining the Goodman Agency in 2007, but feels as if she truly prepared for the industry during her brief stint as a standup comic in Los Angeles. She has found success placing thrillers, literary suspense, Young Adult and upmarket fiction and is actively seeking her next great client in those genres, but is passionate about anything with a unique voice. Barbara is also the author of Funny You Should Ask: Mostly Serious Answers to Mostly Serious Questions About the Publishing Industry (Jan, 2020) based on her Writer's Digest column of the same name.

Hustle Hack: I love that Barbara made a huge career pivot into literary representation by first doing informational interviews. What a great example! If you are drawn to another career, do some research ahead of time, connect with people already in that field, and prepare some questions for them. Most people want to be helpful, especially when you come to them with a specific request. These interviews could help you figure out if you really want to pursue a specific career path or if you just like the idea of it. 

Moment of Grace: What are you doing for you? Who are you aside from your relationship to others? Those are challenging questions Barbara posed. Do you spend any time doing things just for the sheer enjoyment of them? Personally, I think hobbies are spectacularly underrated. I challenge you to do something this week just for the sheer enjoyment of it. 

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If your smartphone, streaming video, or social media use ever bums you out or feels like a distraction, grab your copy of the 2020 Technology Manifesto to get clear on your values and commit to a better, healthier relationship with technology in 2020. 

5 Ways Starting a Podcast Can Help You Reach Your Career Goals

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Join the conversation in the Hustle & Grace Facebook community.

On this episode of Hustle & Grace, Hilary shares the backstory to her recent Washington Post article, “Why Starting a Podcast Can Be a Smart Career Move.” She shares the inspiration for the article as well as some of the intended and surprise benefits of podcasting.

1. Podcasting gives you the opportunity to network with people who you wouldn’t otherwise know.

2. Podcasting can help you find new clients and opportunities. 

3. Podcasting helps grow your platform and widen your audience.

4. Podcasting gives you an opportunity to establish thought leadership and expertise.

5. Podcasting will likely surprise you with transferable skills.

If your smartphone, streaming video, or social media use ever bums you out or feels like a distraction, grab your copy of the 2020 Technology Manifesto to get clear on your values and commit to a better, healthier relationship with technology in 2020. 

My Word for 2020, Year In Review, & Favorite Books of 2019

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Join the conversation in the Hustle & Grace Facebook community.

Hilary shares her year in review, career highlights of 2019, best books of the year and the decade, and her word for 2020 (plus her words for 2017, 2018, and 2019). 

Read more on my 2019 year in review here.

Download the New Year's Goal Setting Workbook.